KATHRYN DAKOTA | DIGITAL MEDIA DESIGNER

Print ~ Interactive Multi-Media ~ Websites ~ Video Producer & Editor

  • Equesse OPPORTUNITIES FOR YOU!
  • About Me
  • Critical Skills
  • Showcase
  • Contact
  • Professional Experience
  • Education

“Hello World! Life is exiting and new opportunities have been encircling me!  One in particular “corralled” me and demanded my attention which recently positioned me on the Executive Team for “Equesse.”

Equesse Referral Program

Equesse is a multi media company dedicated solely to women who love horses.  Now stick with me for those who don’t possess “that horse passion”!  I admit the subject matter – horses sparked my interest but I tell you what – it was the vision, dedication and foresight behind the company that captured my commitment.  And now, you too have the big break to jump on the back of this speed horse – become a founding member and or Equesse representative.  As an authorized representative take the reins with the licensing rights to market and sell Equesse memberships in your local region!  Tap into the $112 Billion dollar equestrian industry!  Go to SoKap for this limited-time opportunity to participate in our kick-off funding program!

Equesse Referral Program

 

Leah Juarez, the founder and president of Equesse, is our dynamo leader. Leah’s experience in the equestrian industry and the enthusiastic dedication of our entire team translates into purpose driven, stamina and power.  This ride is not going to end.

The mission of Equesse is to provide inspiration, information and insight to help women enrich their lives through their passion for horses. The equestrian industry is a $112 Billion dollar industry, and women make up 80% of this macro-niche consumer market segment. However, no single media source exists to fulfill this demand for info-tainment content …until now. Equesse collaborates with leading women and programs around the world to contribute exciting media content that is distributed through various media platforms.

Equesse was originally launched in 2008 as a high-quality print magazine and a free on-line community that was dependent on advertising and sponsorship dollars. During the economic downturn, this business model was insufficient to support a print publication meaning valuable information and inspiring stories were never shared.

But the economic times turned out to be a huge positive!  Our focus zeroed in on how people and enthusiasts learn, participate and communicate with each other.  Result – Equesse being re-launched as a global web-based membership association for women who love horses, using a direct-to-consumer business model.

VIP membership to Equesse includes an annual yearbook print publication, with a who’s who profile directory, as well as a subscription to a new and exciting video channel that is accessed using The Alive Drive proprietary USB technology. This subscription will bring Equesse members exclusive and original videos and programs hosted by people such as Anna Twinney of Reach Out to Horses, Melisa Pearce of Touched by a Horse, Dr. Tracy Weber, a leader in equine assisted leadership training, Cynthia Royale of Royal Academy and Equine Psychology Center (Horse trainer of the Lord of the Rings star, Shadowfax) … to name a few.

It is quite expensive to produce and provide this type of programming not found anywhere else. To gather the “gems” all in one place, Equesse relies exclusively on membership dollars to operate. Therefore, Equesse is extending an invitation for individuals to participate in a unique opportunity provided by Sokap. We are seeking one hundred (100) founding members to become a very important part of Equesse, and help get things going in a big way. By becoming a founding member ($100), you will receive all VIP membership privileges including the print publication, a listing in the who’s who directory and video channel access. But what’s more is that you also have the option to become an authorized representative of Equesse with licensing rights to market and sell Equesse memberships in your local region. This means that you can apply your creativity and Inner-Horsepower to grow and develop a significant source of income for yourself and your family within a completely flexible and independent work-from-home position.

The “round up” – I sincerely hope you see the potential of this opportunity and value Equesse has to offer to our global community! And for you “horse lovers” …. what better way to help make the world a better and more joyful place than by simply sharing the passion and your love of horses… which is truly a gift … your gift of Equesse.

Visit SoKap and get started today!

My blend of creativity and interpersonal skills gave me the opportunity to create a wide range of projects for diverse clients.  The objectives for these projects ranged from:

Preserving history,

Changing hearts,

Winning loyalty,

Building skills,

Expanding minds,

Opening doors,

Closing deals,

Branding products,

Increasing profits,

Making a difference.

I’m…

an artist…
print, interactive multi-media and website designer, copy writer, script writer, video and audio editor…

a leader…
creative director, video producer, project manager, office manager…

a team-player…
DVD programmer, production assistant, crafts services, teleprompt operator, audio/video technician, camera assist…

an active participant in life…

Great Lakes Web Developers:  Board member
Northport Community Band
ENCORE Wind Symphony
Delta Flute Choir (Bass, Alto and C Flute)

and a bit on the personal side…
an aspiring horse trainer, ceramist, wild berry jam maker and dog lover (well lover of all animals) …

I hope you enjoy reviewing examples of my work.  I’m proud to mention, my skill in operating the various software programs and editing systems required to create the artwork, print and video excerpts shown are skills that have been self taught.

Dedicated, self-starter, ambitious, hard worker, visionary . . .
that’s who I am.

Thank you for taking the time to navigate through my world.  I look forward to hearing from you soon.

Possessing the skills vital to any successful organization:

As a communicator, my listening and writing skills enable me to develop clearly defined objectives and successful products that meet the needs of clients.

As a producer, extreme organizational skills, attention to detail and since of urgency are critical to produce programs that are on target, on time and within budget.  I also have the interpersonal skills to provide creative and technical professionals leadership, and inspiration to utilize their talents to the fullest.

As a business owner, I understand the importance of being cost conscious, a self-starter, open to new ideas and a team player.

As a graphic/website designer and video editor, I quickly learn new technologies and software applications.

As an office manager, I have the secretarial and computer skills to develop and maintain efficient work practices and productive schedules.

As a hard worker, my reward is exceeding client expectations and developing lasting customer relationships.

Technical Skills and Software Proficiencies:

Linear and non-linear editor, audio and video technician, lighting grip, teleprompt operator, camera grip, still photographer.

Avid Non-Linear Editing, Boris Animation;  Adobe Creative Suite (Photoshop, Illustrator, In-Design); Website Design Software (Dreamweaver, Fireworks & Flash); Open Source Content Management Systems;  understanding of CSS, (X)HTML and PHP; QuarkXPress, Freehand, Sonic Solutions Reel-DVD, Sorenson Squeeze Media Compression, Microsoft Office (Word, Excel, PowerPoint & Adobe Acrobat), Creative Solutions Business Accounting Payroll and Payables.

Work Examples Accessible via Internet:

The following links point to websites which I designed from concept to deployment.  They demonstrate my creative, graphic design, content development, writing, editing, video encoding and compression skills.

Trinity Lutheran School

This site features a slide show on the home page with includes images and text highlighting the benefits of attending the Trinity Lutheran School in Traverse City.

http://homevisitmd.net
Home Visit, MD is a medical group of physicians who offer in-home acute care.  The client requested I research and write all content based on companies who provide similar services.  Upon completion the doctor was very pleased that I was able to create and write the website “independently” with minimal amount of support on his behalf.  I also created the logo, business stationary, tri-fold brochure and post cards for this company.

http://plainlycreativeworks.com/flashShowcase/home.swf
This link points to the Plainly Creative Works website I created entirely with FLASH.  Please check out the “showcase” link (red car).  “Jelly Bean” icons will appear which are links to work examples (Business Communications, Education, Commercials/Advertising and Print/Photography work.  All of the print examples, video excerpts and commercials are examples of my work from concept development and script writing through graphic design, video production direction and editing.

http://plainlycreativeworks.com/TABGallery/test/gallery.swf
The above link points to video program excerpts featuring my scriptwriting, video producing, directing and editing skills.

http://plainlycreativeworks.com/showcase/showcase_ed_vidButtons.swf
This link points to a “Flash” presentation showing excerpts of programs I produced and edited.

http://baylandscaping.net
Due to the client’s unavailability during the content development phase, I researched their industry and developed the informational pages.  When I completed the website the client claimed all aspects including the content were right on the mark and more than what they expected.  Following their meticulous review I deployed the site without changes.

http://tclutherans.com
Currently this website is under construction.  The purpose of this project is to create an unified theme for the Lutheran Church Missouri Grand Traverse Bay Circuit.  The above link points you to the circuit site which then provides links to the area congregations.  A content management system is built within the congregational sites providing the churches the option to update current events and schedules on their own.

http://snoddyart.com
This Artist Website is constructed using a popular Content Management System.  I recommended this approach so that the client could easily update and edit his photo Art Galleries. I customized the template, creating a “clean” look.  I provide training for all my customers, providing them the basic skills to update their websites with new media content.  I continue to support them as their website functionality needs grow.

http://creativehealthcommunications.com
This website utilizes PayPal for the purchase of medical education programs I produced and edited.  I also created all the packaging and marketing print materials for these products.

http://fullbreadtharts.com
I’m customizing this website which is currently under construction for an artist.

http://1stAmendmentAmen.us
This site is also based on a Content Management System.  I customized the CMS template.  I provide monthly creative support by searching and creating imagery or shooting photography for new articles posted.

http://rfjuice.com

This site is based on a Content Management System for an entrepreneur who builds link coupler components for the amateur radio – ham radio – operator.  I customized the template and trained the customer on how to update the content.

Please contact me if you have any questions or have an interest in my producing, creative or design services.  Thank you for your interest!

I’ve produced B2B communications, physician training, patient education, employee orientation, TV/radio commercials, marketing and cable TV video segments for numerous industries, including healthcare, automotive, construction, environment, government, education and entertainment.

Plainly Creative Works, Inc., Bridgeport, MI,
1991 to Present

Instrumental in launching and building the business into a reputable corporation known for high quality production values and results oriented methodology.

Creative Talent: Conceptualize creative concepts and ideas; copy writing; script writing; design multi-media presentations, DVD programs, flash animation, print materials and product packaging; edit audio and video; design, update and maintain websites; digitize, compress and deploy media content for internet applications.

Leadership Skills: Managing and performing all phases of production: identifying objectives, budgeting and scheduling, pre-production planning, auditioning and selecting talent, hiring technical crews, directing studio and on-location video and still photography, tracking production expenses.

Office Management: Purchase, install and update software, manage account payables, schedule projects, train personnel, backup data, design and create office forms and spread sheets.

Creative Health Communications, Inc., Bridgeport, MI,
1991 to Present

Produce, direct and edit Physician Training and Patient Educational programs exclusively distributed internationally by The National Procedures Institute.  Design and maintain corporate website.

General Motors Corporation, Education and Training, Warren, MI, 1984 – 1991

Writer/Producer/Director: Developed education and employee communication video programs and visual presentations for Corporate Executives, Plant managers, Engineering and Human Resource Staffs, Public Relations and Corporate Training Staff. Hired and directed professional talent, production facilities and crew personnel, directed animation/graphic development and editing services and designed production sets.

Audiovisual Manager:
Hired and trained interns; purchased, maintained, set-up audio and video equipment for seminars; designed and implemented audiovisual libraries and material scheduling systems; trained staff to operate A/V equipment and established audiovisual department budgets.

Instructional Designer Assistant:
Recommended and developed media content for executive and leadership training and employee communication programs, both nationally and internationally.

Additional Responsibilities: Photographer for varied projects and events, videotape off site adventure learning and experiential learning activities, designed marketing displays, developed and produced murder mysteries and treasure hunts for departmental off site meetings and assisted in the interior design of the corporate training center and departments.

Education:  High Honors throughout Academic Experience:
In High School and College I graduated with high distinctions.  This accomplishment reflects my desire to always perform at my highest level which is critical in exceeding the expectation of clients of any profitable organization.

General Motors, Warren, MI, 1985 – 1989
Leadership I, Consulting Skills, Adventure and Accelerating Learning, Management Development, Cultural Differences and Job Aids.

Ferris State University, Big Rapids, MI, 1982 -1984
Bachelor of Science:  Major:  Television Production.  Graduated with high Distinctions (GPA 3.72)
Recognitions included:  Who’s Who among Students in American Universities and Colleges, Academic Honors Awards and Dean’s List

Grand Valley State University, Allendale, MI, 1979 – 1981
Studied fine arts and theatre.  GPA 3.71
Dean’s List

 
  • Creative Writer

    Creative Writer

    Conceptualize creative concepts and ideas; copy writing; script writing (narrative and dialogue); video treatments, proposals and stage performances. Developed and co-produced murder mysteries and treasure hunts for departmental off site meetings and assisted in the interior design of a corporate training center and education department.

    Conceptualize creative concepts and ideas; copy writing; script writing (narrative and dialogue); video treatments, proposals and stage performances.

    Developed and co-produced murder mysteries and treasure hunts for departmental off site meetings and assisted in the interior design of a corporate training center and education department.

  • Equesse Executive Member

    Equesse Executive Member

    “Hello World! Life is exiting and new opportunities have been encircling me!  One in particular “corralled” me and demanded my attention which recently positioned me on the Executive Team for “Equesse.” Equesse is a multi media company dedicated solely to women who love horses.  Now stick with me for those who don’t possess “that horse [...]

    “Hello World! Life is exiting and new opportunities have been encircling me!  One in particular “corralled” me and demanded my attention which recently positioned me on the Executive Team for “Equesse.”

    Equesse Referral Program

    Equesse is a multi media company dedicated solely to women who love horses.  Now stick with me for those who don’t possess “that horse passion”!  I admit the subject matter – horses sparked my interest but I tell you what – it was the vision, dedication and foresight behind the company that captured my commitment.  And now, you too have the big break to jump on the back of this speed horse – become a founding member and or Equesse representative.  As an authorized representative take the reins with the licensing rights to market and sell Equesse memberships in your local region!  Tap into the $112 Billion dollar equestrian industry!  Go to SoKap for this limited-time opportunity to participate in our kick-off funding program!

    Leah Juarez, the founder and president of Equesse, is our dynamo leader. Leah’s experience in the equestrian industry and the enthusiastic dedication of our entire team translates into purpose driven, stamina and power.  This ride is not going to end.

    The mission of Equesse is to provide inspiration, information and insight to help women enrich their lives through their passion for horses. The equestrian industry is a $112 Billion dollar industry, and women make up 80% of this macro-niche consumer market segment. However, no single media source exists to fulfill this demand for info-tainment content …until now. Equesse collaborates with leading women and programs around the world to contribute exciting media content that is distributed through various media platforms.

    Equesse was originally launched in 2008 as a high-quality print magazine and a free on-line community that was dependent on advertising and sponsorship dollars. During the economic downturn, this business model was insufficient to support a print publication meaning valuable information and inspiring stories were never shared.

    But the economic times turned out to be a huge positive!  Our focus zeroed in on how people and enthusiasts learn, participate and communicate with each other.  Result – Equesse being re-launched as a global web-based membership association for women who love horses, using a direct-to-consumer business model.

    VIP membership to Equesse includes an annual yearbook print publication, with a who’s who profile directory, as well as a subscription to a new and exciting video channel that is accessed using The Alive Drive proprietary USB technology. This subscription will bring Equesse members exclusive and original videos and programs hosted by people such as Anna Twinney of Reach Out to Horses, Melisa Pearce of Touched by a Horse, Dr. Tracy Weber, a leader in equine assisted leadership training, Cynthia Royale of Royal Academy and Equine Psychology Center (Horse trainer of the Lord of the Rings star, Shadowfax) … to name a few.

    It is quite expensive to produce and provide this type of programming not found anywhere else. To gather the “gems” all in one place, Equesse relies exclusively on membership dollars to operate. Therefore, Equesse is extending an invitation for individuals to participate in a unique opportunity provided by Sokap. We are seeking one hundred (100) founding members to become a very important part of Equesse, and help get things going in a big way. By becoming a founding member ($100), you will receive all VIP membership privileges including the print publication, a listing in the who’s who directory and video channel access. But what’s more is that you also have the option to become an authorized representative of Equesse with licensing rights to market and sell Equesse memberships in your local region. This means that you can apply your creativity and Inner-Horsepower to grow and develop a significant source of income for yourself and your family within a completely flexible and independent work-from-home position.

    The “round up” – I sincerely hope you see the potential of this opportunity and value Equesse has to offer to our global community! And for you “horse lovers” …. what better way to help make the world a better and more joyful place than by simply sharing the passion and your love of horses… which is truly a gift … your gift of Equesse.

    Visit SoKap and get started today!

  • Graphic Designer

    Graphic Designer

    Worked with creative teams in developing marketing plans and branding campaigns. Designed print materials including logos, business stationary, brochures, flyers, billboards and product packaging. Designed rich interactive multi-media presentations, websites and flash animation. The websites I created were custom designed or built utilizing open source content management systems (CMS) such as Joomla and WordPress.

    Worked with creative teams in developing marketing plans and branding campaigns.

    Designed print materials including logos, business stationary, brochures, flyers, billboards and product packaging.

    Designed rich interactive multi-media presentations, websites and flash animation. The websites I created were custom designed or built utilizing open source content management systems (CMS) such as Joomla and WordPress.

  • Video Production and Post

    Video Production and Post

    Because of my strong communication and listening skills, I have excelled at being a Producer/Director/Editor.  It’s critical to understand a customer’s need thoroughly to develop a script that meets their program objectives, financial parameters and exceeds their expectations.

    Because of my strong communication and listening skills, I have excelled at being a Producer/Director/Editor.  It’s critical to understand a customer’s need thoroughly to develop a script that meets their program objectives, financial parameters and exceeds their expectations.